Suddenly is a full-service content marketing agency with a focus on human connection and client service - and a promise to be an extension of your team to form a powerful, meaningful partnership.
Over the last 12 months, the Suddenly team has been working on an Ambassador Strategy with The Good Guys
A client that initially shied away from this type of content, is now embracing the creativity from the team and we have successfully onboarded their first Good Guys Ambassador - The Bargain Hunter. The first reel is LIVE on Instagram which you can view (and like!) here.
It's full of excellent Mother’s Day inspo so check it out! We are seeing sensational results with engagement and you can see all the lovely comments on the post. We have another reel and carousel which will be going live over the next two weeks. Watch this space!
A shout out to Mark Lymbers and Leesa Maher who have been critical in educating the client on ambassador/influencer marketing with one audience member saying "Wow!!!! Good Guys?! GREAT GUYS, more like it!".
Jono Castano for The House of Wellness autumn magazine
Suddenly recently managed the cover shoot for The House of Wellness autumn magazine with celebrity personal trainer Jono Castano. Jono has been sharing his feelings on the shoot and cover on social media, writing "The whole team absolutely nailed this shoot and it was my best one yet!"
We've also recently helped HoW set up a LinkedIn page, and our post showcasing the HoW autumn mag has been by far the most successful post with just under 1000 impressions and an engagement rate of 7.11 per cent. It also led to a noticeable uplift in page following, which helped us meet our initial follower target faster than anticipated.
Make sure you grab a copy at your local Chemist Warehouse!
Swept away in Swiftie fever
Taylor Swift may have left Australia but her presence is still being felt here with the news that her record-breaking Eras Tour has also been a handy windfall for the company. The 100-page full gloss magazine (with bonus poster) sold nearly 38,000 issues as Swiftmania swept across the country. Art director Meisha Reynolds created a beautiful keepsake with stories produced by News contributors, including James Wigney, Jackie Epstein and Lynette Walker. It was a collaboration across the board, with great cross-promotion by the mastheads and our marketing team.
House of Wellness 2023 Partnership
As we dig into the year ahead, we've also been reflecting on the year that was. In 2023, Suddenly embarked on the next major phase of our long-standing association with Chemist Warehouse’s The House of Wellness, extending our partnership to the brand's social platforms.
Stemming from the brand strategy we developed for HoW in late 2022, Suddenly devised the brand's social media visual identity, content strategy and new formats - and then brought it all to life through an extensive calendar of social content. Check out some of the highlights from our year in review.
Pulling together 2835 posts in 12 months is no small feat and we extend our thanks to everyone across Suddenly, the CIH and CCP who contributed to making it all happen.
We've learnt a lot along the way and are excited to evolve our offering this year - stay tuned!
What we do
SUDDENLY is backed by a deep understanding of audiences, content and creative. Our powerful resources and network across consumer insights, strategy, content creation and production makes us a trusted partner for many Australian brands.
The House of Wellness
The House of Wellness is a leading and trusted health and wellbeing multi-channel media brand. From print publications to digital and social content and strategy, our dedicated SUDDENLY team is proud to help the brand inform, inspire and empower all Australians.
The Good Guys
The Good Guys is one of Australia's favourite retailers. As a proud partner, SUDDENLY creates content to engage their audiences and fuel their retail media across digital, social, video, editorial and campaign-led projects.
A message from Nick
With storytelling in our veins and all the modern tools and platforms at our disposal, powered by first-class data, Suddenly is ideally placed to tell our partners’ stories with maximum impact.
