Far from simply being a fun run, Bridge to Brisbane is the largest community event in Brisbane.

It raises over $1M for Queensland charities and connects with more than 30,000 consumers. Roller created a hugely successful campaign for it in 2023, which saw tickets sell out. So for 2024, the decision was made to evolve the creative. The new campaign has a 90s look and feel. Using the existing colour palette to colour block characters. It also sports a new ‘fast’ font.

This year’s work was developed by Lucy Jackson, Sean Vrabel, Emily Jackson, Jeanie Edwards, Laura Butler, Marion Kim and Tory Lattin.

D_Coded 2024 is our digital upfront event.

Outdated audience targeting methods are a thing of the past. In today’s landscape, data fragmentation, signal loss, and mounting privacy concerns demand new and innovative approaches.

Discover how to drive signal gain and deliver tangible results for your brand with News Australia. Unlock high fidelity signals to capture your target audience’s attention, turning ads into outcomes. Roller has been responsible for the creative look and feel.

We are hoping people will register their interest in the event and drive registrations. Trades biggest event of the year.

SuperCoach Footy

SuperCoach Footy is back for another season. But in a departure from recent years, this campaign didn’t showcase former NRL and AFL players as ambassadors. Instead, it featured regular punters discussing Australia’s best fantasy footy game in their natural environment of home. The usual SuperCoach suspects on the Roller team pulled the campaign together which involved digital, social, TV, radio and press.

Here's a taste of the social.

Video 1 | Video 2

Health Of The Nation

Australia is facing a severe health crisis as chronic pain and preventable diseases take a heavy toll on the nation. Roller was tasked with developing a digital first approach which communicated the practical tools, tips and guides on how to optimise the health and wellbeing of Australians at every life stage. This large campaign comprised logo design, social, digital, editorial, TV, radio and print.

It was created by Lucy Jackson, Marion Kim, Zhen Li, Matt Leung, Jo Sellars, Tory Lattin, Alex Sunier and James Fyfe-Smith.

The campaign is off to an exceptional start, with Health Club sign ups almost doubling the campaign goal and over 25,000 Aussies completing the real health age calculator within the first 72 hrs, post-launch.

Inspired creative solutions that move people, products and brands.

Generating effective world-class creative, we deliver year-round consumer-facing campaigns to support Brand, Retail, Subscription, and Engagement across all News Corp Australia products. We also create launch, retail, and brand campaigns for our Audio Content products, sports platforms, digital publications like news.com.au, PR initiatives and events, plus a suite of external clients.

Viking Cruises

Viking Cruises is one of the external clients we service. Creating special build creative brand campaigns in press and extensive tactical OOH campaigns, bringing to life the Viking Difference. Roller is also responsible for helping shape the new brand strategy, and creative direction.

Supercoach

Supercoach is one of NewsCorp Australia’s premier sporting brands and platforms. With a loyal fan base, the fantasy sporting league runs 3 creative campaigns every year for BBL cricket, AFL and NRL Footy and most recently NBL. Every creative campaign is created to a new brief each season and spreads across multiple touchpoints like TV, digital, social, press, radio, podcast.

CRIME X - TRUE CRIME AUDIO NETWORK

Roller brands and designs the title work for most of the podcasts created in the Audio network. When Newscast decided to launch their True Crime podcasts onto the external apple podcast platform, Roller helped create the new channel, naming, designing, branding and advertising it. It was an unprecedented launch success on the platform with Roller winning awards for the work.