This month NewsCast is highlighting a brilliant advertising campaign win!

In April, Corrections Victoria sponsored our biggest weekly podcast, I Catch Killers with Gary Jubelin. The sponsorship included 4 themed episodes which involved Gary flying to Melbourne to record with an ex-prisoner and former AFL star Andrew Krakouer, as well as two corrections officers, Clint and Kylie. This was in conjunction with a three week sponsorship, featuring host read ads highlighting the positive impact our corrections officers can have on society.

The campaign performed extremely well, achieving over 1 million ad impressions in just three weeks. The four episodes took over 120K combined downloads which was 20% more than we expected. The social promotion for the episodes (there were 16 in total) garnered over 580K video views between them and 12,000 interactions.

As a result of the strong performance, we delivered $180K value in media and content for the client's $70K investment. And this week, Corrections VIC has chosen to invest a further $6K into ROC crime airtime in order to keep up the momentum and increase their reach in Victoria.

If you'd like to listen to the episodes you can find them here:
Andrew Pt 1
Andrew Pt 2
Clint
Kylie

Or you can find the PCR here.

Stephen Drill, Andrea Thiis-Evensen and Dan Box won the award for Podcast of the Year at the 2024 Quill Awards for Faith on Trial: Hillsong.

Andrea Thiis-Evensen was also highly commended for her work on Devil's Apprentice with Jon Burton and Anthony Downsley, and the team behind Faith on Trial were commended for their work in the category Best Coverage of an Issue.


SXSW Sydney is back this year!

A major contribution to SXSW Sydney’s Conference programming comes via Session Select, which enables individuals and groups to submit proposals to be voted on by the broader SXSW Sydney community. The audio team has submitted four ideas! We would love you to check them out and vote!

What a yarn! How Australia’s best storytellers get inside your head and stay there (and how you can use AI to do the same)

A Podcast Changed My Life

Can you really make money from podcasting?

The Future for Citizen Sleuths

Newscast and Kidspot are thrilled to launch their brand new parenting podcast Mum Club!

Welcome to Mum Club! Don’t worry, we’re not your regular mum’s group. This is a judgement-free parenting zone where you can kick back, have a laugh, and get some valuable advice. Make sure you follow Mum Club in your favourite podcast app. Because on this podcast, no topic is off the table, no question is too silly and everyone is welcome. Hosted by Kidspot editor and mum-of-three Emily Blatchford, along with lifestyle editor and mum-of-two Leah Goulis, Mum Club is a safe space where no topic is off the table, no question is too silly and everyone is welcome. Covering everything from mystery rashes to relationship hiccups to arguing with your MIL over baby names, Mum Club is the mother's group you'll actually want to go to. Tune in on Wednesdays and Fridays to join the club!

This month we launch season 3 of our The Missing Australia podcast, looking at cold cases across the country.

Hosted by former policeman Meni Caroutas, the series has led to genuine breakthroughs in two ongoing investigations - including the death of an unidentified child and the disappearance of a young girl from Newcastle in NSW. These revelations - detailed in the upcoming episodes - are testament to the team’s work, as well as the power of what we do in News to change the world for the better. It’s also not the first time a NewsCast podcast has done this: this weekend, actor Madeleine Smith revealed how the Predatory podcast she hosted for NewsCast in 2023 led to new witnesses coming forward in a case of historical child abuse.

The Missing
Predatory

You can listen to our crime podcasts through the Metros or via our Apple Podcast Crime X channel.