Commercial Content — News Corp Australia 

Commercial Content Production (CCP) delivers best-in-class creative & production solutions that engage audiences and drive positive outcomes for our clients and brands.

From creative ideation, concepting, design and finished art, to copywriting, photography, motion, and post production management - the CCP are a multidisciplinary team of experts that can deliver to any content request.

Medium Rare is Australasia’s premier content agency; we partner with clients to build and monetise powerful, engaged and sustainable audiences. We create performance-driven omnichannel content and dedicated commercial solutions to deliver ROI. 

Over the past 12 months, Medium Rare has been working with CommBank to create content that helps Australians know, save and grow their money, empowering them to dream about a brighter future.

Now, building on the success of Brighter magazine, 

, we’re thrilled to see The Brighter Side TV show - our first TV show! - premiere on Channel 10 and 10 Play this Saturday at 6pm AEST.

Presented by 

, the CommBank-powered lifestyle show, which was created by Medium Rare in conjunction with Boomtown Pictures, features inspiring stories, practical money-saving tips, budget-friendly cooking hacks and more bright ideas, over eight weekly episodes. Be sure to tune in!

Medium Rare Launches 17 Hands - A new commercial sponsorship agency

With a mission to create meaningful commercial partnerships by unlocking spaces for brands to share their stories, new collaboration 17Hands is set to revolutionise the Australian advertising landscape.

17Hands is a newly created brand conceived by Medium Rare Content Agency and commercial sponsorship specialists PHAR Partnerships. It draws inspiration from PHAR’s namesake Phar Lap, Australia’s most famous equine talent, who stood 17 hands high.

17Hands blends Medium Rare’s expertise in creating brand stories and commercialising content with PHAR’s global footprint and proven ability to maximise sponsorship opportunities.

With sponsorships traditionally occupying the realm of entertainment and sport, 17Hands’ offering diverges by focusing on verticals that are often underutilised commercially.



"This is not just about sponsorship; it's about transformation. We want to bring innovation and creativity to sectors that haven't traditionally embraced sponsors. 17Hands is the bridge between untapped potential and brand opportunities."

 said Chris Joy, Head of 17Hands at Medium Rare Content Agency.

Branching into new terrain, the brand is targeting the transport, leisure, retail, mobility and education sectors, which provide engaged audiences, high real estate value and extended dwell times.

The Rare Creative team partnered with Visit Canberra to create an elevated, editorial-style magazine for the 

Combining information and inspiration and an entirely refreshed look, the guide highlights the must-sees and surprises around Australia's capital of cool. The Rare Creative team provided end-to-end management and content creation for both printed and online formats, commissioning top travel writers and photographer Lean Timms to capture Canberra as you've never seen it before.

The Rare Creative team provided end-to-end management and content creation for both printed and online formats, commissioning top travel writers and photographer Lean Timms to capture Canberra as you've never seen it before

We understand the importance of owned channels — we create content that drives awareness, consideration, engagement and conversion. We use a wide variety of formats and channels to help our clients stand out, capture attention and communicate effectively, authentically and meaningfully.

We’re not just a content partner; we’re also a media sales partner. We build content ecosystems with embedded commercial opportunities to drive sales revenue and generate income through commercialising brands’ owned channels.

Medium Rare is a stand-out in the content marketing sector, delivering high value for brands through audience insights, premium content and exceptional customer service.

A message from Nick

Medium Rare

First-time parents, this one’s for you. From how to prevent the dreaded poonami to tips for making nappy changes quicker and easier, this Kidspot content series for Huggies is packed with hacks to make things that little bit easier for anyone adjusting to life with a baby.

Created by Amy Marnie, Monica Dombrovskis, Melanie Yun and Jenna Martin, this series includes a 

 featuring fun interactive elements revealing the answers to parents’ most-searched questions and a video with pro tips from mum-of-four/influencer Brittany Noonan, plus a 

To date, we’ve delivered more than XXX bespoke shoots, featured across prestige titles 

plus clients’ owned channels. And yes, that is a washing machine shot on location atop a cliff, because fashion. We take care of every element from concept, production, direction and anything else along the way.

We work with some of Australia's biggest retailers like Harvey Norman and Domayne – and in turn their partner furniture and appliance brands like LG, Samsung, Smeg and more – to create premium print and video content that entertains and informs. 

We know food and fine-dining, collaborating with 

 to deliver mouth-watering engagement for our clients. Our multi-year Yalumba partnership first encouraged Australians to return to restaurants post-lockdown. We created and published a bespoke 

magazine, plus co-branded video content featuring world-class chefs, with News Corp’s network delivering a sweet $4.5 million in added-value media across the 2022 campaign.

But first, coffee. Our partnership with Nespresso helped bring the barista experience home. We tapped into recipe trends (hello our French toast going viral) to deliver a series of four content videos, with supporting premium print and branded digital content articles. The videos achieved a combined total of more than 1.5 million views, delivering over 150% – 216% to target.

We also do more than content. Like our fully integrated partnership with Keno creating above-the-line advertising assets – TVCs, radio, OOH, print – alongside content videos and articles across news.com.au and the metro daily mastheads. 

To have a big impact in Victoria, we decided to think small, and think local – driving home how fun and easy it is to choose Keno numbers by assigning a truly Melbournian meaning to each pick. Our Play The Numbers You Know films achieved 

2.8m views across BVOD and YouTube, with an impressive 98.6% completion rate. Meanwhile, digital, rich media and display (including HPTOs) delivered 9.5m impressions and almost 10k clicks.

We’re proud to support commercial content at News in ideating and executing high-performing, omni-channel content that amplifies our brands.

Message from Kellie

Roller is NCA’s award-winning in-house advertising agency, boasting a skilled, agile team of specialists, including art directors, copywriters, digital designers, producers, editors, account managers and planners.

Far from simply being a fun run, Bridge to Brisbane is the largest community event in Brisbane.

It raises over $1M for Queensland charities and connects with more than 30,000 consumers. Roller created a hugely successful campaign for it in 2023, which saw tickets sell out. So for 2024, the decision was made to evolve the creative. The new campaign has a 90s look and feel. Using the existing colour palette to colour block characters. It also sports a new ‘fast’ font.

This year’s work was developed by Lucy Jackson, Sean Vrabel, Emily Jackson, Jeanie Edwards, Laura Butler, Marion Kim and Tory Lattin.

D_Coded 2024 is our digital upfront event.

Outdated audience targeting methods are a thing of the past. In today’s landscape, data fragmentation, signal loss, and mounting privacy concerns demand new and innovative approaches.

Discover how to drive signal gain and deliver tangible results for your brand with News Australia. Unlock high fidelity signals to capture your target audience’s attention, turning ads into outcomes. Roller has been responsible for the creative look and feel.

We are hoping people will register their interest in the event and drive registrations. Trades biggest event of the year.

SuperCoach Footy is back for another season. But in a departure from recent years, this campaign didn’t showcase former NRL and AFL players as ambassadors. Instead, it featured regular punters discussing Australia’s best fantasy footy game in their natural environment of home. The usual SuperCoach suspects on the Roller team pulled the campaign together which involved digital, social, TV, radio and press.

Australia is facing a severe health crisis as chronic pain and preventable diseases take a heavy toll on the nation. Roller was tasked with developing a digital first approach which communicated the practical tools, tips and guides on how to optimise the health and wellbeing of Australians at every life stage. This large campaign comprised logo design, social, digital, editorial, TV, radio and print.

It was created by Lucy Jackson, Marion Kim, Zhen Li, Matt Leung, Jo Sellars, Tory Lattin, Alex Sunier and James Fyfe-Smith.

The campaign is off to an exceptional start, with Health Club sign ups almost doubling the campaign goal and over 25,000 Aussies completing the real health age calculator within the first 72 hrs, post-launch.

Inspired creative solutions that move people, products and brands.

Generating effective world-class creative, we deliver year-round consumer-facing campaigns to support Brand, Retail, Subscription, and Engagement across all News Corp Australia products. We also create launch, retail, and brand campaigns for our Audio Content products, sports platforms, digital publications like news.com.au, PR initiatives and events, plus a suite of external clients.

Viking Cruises is one of the external clients we service. Creating special build creative brand campaigns in press and extensive tactical OOH campaigns, bringing to life the Viking Difference. Roller is also responsible for helping shape the new brand strategy, and creative direction.

Supercoach is one of NewsCorp Australia’s premier sporting brands and platforms. With a loyal fan base, the fantasy sporting league runs 3 creative campaigns every year for BBL cricket, AFL and NRL Footy and most recently NBL. Every creative campaign is created to a new brief each season and spreads across multiple touchpoints like TV, digital, social, press, radio, podcast.

Roller brands and designs the title work for most of the podcasts created in the Audio network. When Newscast decided to launch their True Crime podcasts onto the external apple podcast platform, Roller helped create the new channel, naming, designing, branding and advertising it. It was an unprecedented launch success on the platform with Roller winning awards for the work.

Creativity, experience, speed and effectiveness are the cornerstones of Roller’s ethos. From a federal election to Supercoach, true crime podcasts to 

, and external clients, we sell world-beating content, experiences and products through the power of creative that works.

A message from Cliona

Roller

Suddenly is a full-service content marketing agency with a focus on human connection and client service - and a promise to be an extension of your team to form a powerful, meaningful partnership.

Over the last 12 months, the Suddenly team has been working on an Ambassador Strategy with The Good Guys

A client that initially shied away from this type of content, is now embracing the creativity from the team and we have successfully onboarded their first Good Guys Ambassador - The Bargain Hunter. The first reel is LIVE on Instagram which you can view (and like!) 

.

It's full of excellent Mother’s Day inspo so check it out! We are seeing sensational results with engagement and you can see all the lovely comments on the post. We have another reel and carousel which will be going live over the next two weeks. Watch this space!

A shout out to Mark Lymbers and Leesa Maher who have been critical in educating the client on ambassador/influencer marketing with one audience member saying 

"Wow!!!! Good Guys?! GREAT GUYS, more like it!"

Jono Castano for The House of Wellness autumn magazine

Suddenly recently managed the cover shoot for 

 with celebrity personal trainer Jono Castano. Jono has been sharing his feelings on the shoot and cover on social media, writing 

"The whole team absolutely nailed this shoot and it was my best one yet!"



We've also recently helped HoW set up a 

 and our post showcasing the HoW autumn mag has been by far the most successful post with just under 1000 impressions and an engagement rate of 7.11 per cent. It also led to a noticeable uplift in page following, which helped us meet our initial follower target faster than anticipated.

Make sure you grab a copy at your local Chemist Warehouse!

Taylor Swift may have left Australia but her presence is still being felt here with the news that her record-breaking Eras Tour has also been a handy windfall for the company. The 100-page full gloss magazine (with bonus poster) sold nearly 38,000 issues as Swiftmania swept across the country. Art director Meisha Reynolds created a beautiful keepsake with stories produced by News contributors, including James Wigney, Jackie Epstein and Lynette Walker. It was a collaboration across the board, with great cross-promotion by the mastheads and our marketing team.

As we dig into the year ahead, we've also been reflecting on the year that was. In 2023, Suddenly embarked on the next major phase of our long-standing association with Chemist Warehouse’s The House of Wellness, extending our partnership to the brand's social platforms.



Stemming from the brand strategy we developed for HoW in late 2022, Suddenly devised the brand's social media visual identity, content strategy and new formats - and then brought it all to life through an extensive calendar of social content. Check out some of the highlights from our year in review.

Pulling together 2835 posts in 12 months is no small feat and we extend our thanks to everyone across Suddenly, the CIH and CCP who contributed to making it all happen.

We've learnt a lot along the way and are excited to evolve our offering this year - stay tuned!

SUDDENLY is backed by a deep understanding of audiences, content and creative. Our powerful resources and network across consumer insights, strategy, content creation and production makes us a trusted partner for many Australian brands.

The House of Wellness is a leading and trusted health and wellbeing multi-channel media brand. From print publications to digital and social content and strategy, our dedicated SUDDENLY team is proud to help the brand  inform, inspire and empower all Australians.

The Good Guys is one of Australia's favourite retailers. As a proud partner, SUDDENLY creates content to engage their audiences and fuel their retail media across digital, social, video, editorial and campaign-led projects.

With storytelling in our veins and all the modern tools and platforms at our disposal, powered by first-class data, Suddenly is ideally placed to tell our partners’ stories with maximum impact.

Suddenly

Visual Domain is your partner in production.

We are the legends behind the lens of hundreds of Australia’s leading brands. We dare to do what no other video production company can – create compelling content, at scale. Every. Single. Day.

Visual Domain have launched their Annual 2024 Video Insights Report

Through extensive research across its network of Australian businesses, the report provides valuable insights into current video implementation within marketing strategies, identifies prevalent challenges, and forecasts the future trajectory of video marketing.

Key topics include:
• Current usage of video in businesses
• Resource allocation in video marketing
• Metrics for evaluating video marketing effectiveness
• Common video marketing challenges
• Projections on video and AI integration

You can 



In a thrilling new series, we have teamed up with one of our longstanding accounts Norman Blinds to embark on an exploration of Australian homes.

Driven by our passion for storytelling and guided by the warmth and charisma of Catriona Rowntree, we've ventured into homes of all shapes and sizes, each with its own unique story to tell.

Through our lens, we aim to not just showcase window furnishings but to convey the essence of what makes a house a home – comfort, style, and safety. You can 

In an exciting new collaboration, Visual Domain joined forces with 2XU to create a cinematic 30-second product video promoting the debut of their cutting-edge product line – "Light Speed React". At the heart of the launch was the groundbreaking Light Speed React Tights, which highlighted their transformative technology but also conveyed a message that went beyond just their product line.

Venturing into uncharted territory, 2XU sought Visual Domain's expertise in VFX and 3D animation, working closely with their Global Brand Team to bring their vision to fruition. Embracing an abstract approach, our aim was to convey 2XU's transformative technology and product intricacies through visually captivating content, arresting the attention of viewers amidst the digital noise.

You can check out one of the first deliverables of the campaign 

Visual Domain was excited to collaborate with Roller on the new Supercoach TVC, propelling Supercoach into 2024

With meticulous planning at the helm, our team invested multiple days in shooting the content, ensuring that every detail aligned perfectly with the vision. A big congratulations to the team whose hard work and creativity brought this campaign to life.

Visual Domain's Take: Unveiling the Essence of Diggers Australia

We recently teamed up with the Aussie legends at Diggers for their latest 2024 TVC. Diggers celebrated their 50 years of being a quintessential presence in every Australian shed.

Our mission was to encapsulate the essence of Diggers' quality and reliability, intrinsic to its Australian heritage.

The deliverables include a 30-second TV commercial and a 15-second TV commercial, each aimed at capturing the heart of the Diggers brand and its rich legacy.


At Visual Domain, we're the creative minds powering Australian brands. We're the experts trusted by many, unafraid to tackle challenges and deliver engaging video content every single day. It's our deep knowledge and experience that drives our commitment to kick-ass content production, making us the go-to production agency for top brands.

We understand that embarking on a creative project can be daunting. Many of our clients struggle with the challenge of getting the most of their video marketing. That's where we come in, providing more than just services – we deliver results that matter.

In the past year alone, our dedicated team has produced over 6,500 videos. These videos have not just entertained and informed; they've also delivered tangible outcomes for our clients, such as increased engagement, boosting conversions and Awards and Recognition

At Visual Domain, we are driven by three key factors: Product. People. Platform. We create a high-quality, consistent product, delivered by skilled and passionate people who are backed by a kick-arse platform.

A message from Arna

Visual Domain

NewsCast is Australia’s premium original podcast network, crafted with editorial expertise and powered by Australia’s most trusted masthead brands and voices.

This month NewsCast is highlighting a brilliant advertising campaign win!

In April, Corrections Victoria sponsored our biggest weekly podcast, I

. The sponsorship included 4 themed episodes which involved Gary flying to Melbourne to record with an ex-prisoner and former AFL star Andrew Krakouer, as well as two corrections officers, Clint and Kylie. This was in conjunction with a three week sponsorship, featuring host read ads highlighting the positive impact our corrections officers can have on society.

The campaign performed extremely well, achieving over 1 million ad impressions in just three weeks. The four episodes took over 120K combined downloads which was 20% more than we expected. The social promotion for the episodes (there were 16 in total) garnered over 580K video views between them and 12,000 interactions.

As a result of the strong performance, we delivered $180K value in media and content for the client's $70K investment. And this week, Corrections VIC has chosen to invest a further $6K into ROC crime airtime in order to keep up the momentum and increase their reach in Victoria.

If you'd like to listen to the episodes you can find them here:


Stephen Drill, Andrea Thiis-Evensen and Dan Box won the award for Podcast of the Year at the 2024 Quill Awards for Faith on Trial: Hillsong.

Andrea Thiis-Evensen was also highly commended for her work on Devil's Apprentice with Jon Burton and Anthony Downsley, and the team behind Faith on Trial were commended for their work in the category Best Coverage of an Issue.






A major contribution to SXSW Sydney’s Conference programming comes via Session Select, which enables individuals and groups to submit proposals to be voted on by the broader SXSW Sydney community. The audio team has submitted four ideas! We would love you to check them out and vote!



What a yarn! How Australia’s best storytellers get inside your head and stay there (and how you can use AI to do the same)

Can you really make money from podcasting?

Newscast and Kidspot are thrilled to launch their brand new parenting podcast 

Don’t worry, we’re not your regular mum’s group. This is a judgement-free parenting zone where you can kick back, have a laugh, and get some valuable advice. Make sure you follow Mum Club in your favourite podcast app. Because on this podcast, no topic is off the table, no question is too silly and everyone is welcome. Hosted by Kidspot editor and mum-of-three Emily Blatchford, along with lifestyle editor and mum-of-two Leah Goulis, Mum Club is a safe space where no topic is off the table, no question is too silly and everyone is welcome. Covering everything from mystery rashes to relationship hiccups to arguing with your MIL over baby names, Mum Club is the mother's group you'll actually want to go to. Tune in on Wednesdays and Fridays to join the club!

This month we launch season 3 of our The Missing Australia podcast, looking at cold cases across the country.

Hosted by former policeman Meni Caroutas, the series has led to genuine breakthroughs in two ongoing investigations - including the death of an unidentified child and the disappearance of a young girl from Newcastle in NSW. These revelations - detailed in the upcoming episodes - are testament to the team’s work, as well as the power of what we do in News to change the world for the better. It’s also not the first time a NewsCast podcast has done this: this weekend, actor Madeleine Smith revealed how the Predatory podcast she hosted for NewsCast in 2023 led to new witnesses coming forward in a case of historical child abuse.




You can listen to our crime podcasts through the Metros or via our Apple Podcast Crime X channel.



NewsCast is Australia’s leading creator of premium on-demand audio.

We’re so excited about the programming for the year – people just can’t get enough of incredible storytelling told through audio platforms

A message from Shannon

Newscast

Storyation is one of Australia’s best-established content agencies, specialising in content and creative services for brands who want to unlock the commercial potential and value of their audiences.

Storyation have been working closely with James Hardie to launch their first TikTok channel.

In comparison to their established social channels which target the female homeowner, this channel has a very specific focus of targeting builders & tradies who may not be familiar with the James Hardie brand via ‘edutaining content’.

The channel launched mid-April utilising video content from popular James Hardie partner Futureflip, as well as creating image carousels from recent projects.



The most recent post has achieved an amazing 27k views, 212 saves and 229 shares.

We’re in the audience-building business

We leverage our proprietary Content Demand Research approach to deliver bespoke strategies and research projects that uncover unique audience demands your brand’s content can meet. That’s the kind of content that competes with the best stuff from publishers and media brands … and wins.

We specialise in end-to-end content services

We have a laser-focus on creating publisher-style, editorial content across all formats and mediums in digital and offline channels. That focus has resulted in recognition for us and our clients at global industry awards over the past decade.

Branded content has the potential to move an audience and affect them in visceral ways. Our specialist team of producers, content creators and strategists are committed to creating the very best branded content in the world.

A message from Andrés 

Story(ation)

Australia’s leading digital media platform for news and opinion content covering emerging ASX companies. Our team of highly experienced, full-time reporters and contributors will cover companies in any sector, as long as they have an interesting story to tell.

Irreverent, authentic and packaged to target a younger demographic. We think Australia’s best, untold stories lie with the other 2000 ASX-listed companies that barely rate a mention in most press, but are creating stories that will define progress for decades to come.

Connecting investors with emerging ASX-listed companies

Our journalists noticed a lack in traditional coverage of listed companies – and almost none outside the ASX200 - and decided to fill that gap. These are the companies driving the next wave of innovation, economic growth, societal progress and shareholder wealth, and we think that’s worth writing about.

 is all about unearthing the most exciting stories from the most unknown stocks on the ASX.

A Message from David

Stockhead

We’re Australia’s largest and most influential Travel Network, engaging more than 10m travellers every month.

From Michelin star meals to flying hacks and hints, cruising tips and tricks to first person travel experiences and destination reviews, our teams of trusted journalists make sure that your next holiday starts with us.

With well over 15M page views every month and social followers surpassing 3M, we leverage all the insights we gain to develop content that engages our audiences for your objectives. Be it podcasts, branded video, social stories, interactive itineraries, native content or QR codes – everything we learn is used to maximise results.

This carefully curated space is for all those people who believe that the best thing about travel is food. Trying new flavours, choosing a place to eat, relaxing over a meal with time on your side, delicious. TRAVEL brings you the best kept secret destinations, hotels, restaurants and memorable experiences, overseas and at home.

Immersive stories, exclusive deals, advice, trends, and news that reaches more people every month than any other travel media brand in the country. This is an exceptionally engaged audience; 65 percent of Escape readers intend to travel in the next 12 months and 70 percent of them prefer to book and arrange all their own trips.

Travel + Luxury is designed for a curious and affluent audience in search of unique experiences, inspiration, travel news, products and adventure. Travel + Luxury is brought to you by a seasoned lineup of Australia‘s leading travel writers, photographers and luxury experts from The Australian, Vogue, delicious and WISH.

Whether editorially, commercially or from a product standpoint, we’re very intentional about the types of audiences we focus our efforts on. Everything is designed to deliver success.

A message from Fiona

Travel Network

News Food Corp Network is Australia’s largest food media network, reaching 6.5 million consumers every month. Built on years of editorial expertise, market-leading UX and obsessive analysis of the data, audience engagement across our food brands is simply enormous.

We’re on a mission to make everyday taste better

Created by the most trusted food media brands in Australia – including taste.com.au, delicious., Australia’s Best Recipes, and Kidspot Kitchen – content across News Food Network is proven to drive trial and purchase. From lunchboxes to entertaining, our brands lead the way.

We don't just capitalise on trends, we create them - and this extends beyond recipes. Our network also guides the country when it comes to appliance reviews, live consumer activations, and food lifestyle, including travel, drinks, eating out.

Many elements contribute to our dominance in food: our brands, our talent, our content. But the secret sauce is our data and what we do with it.

Food Corp Network

https://www.newscorpaustralia.com/audience-network/news-health-network/

The Health Network is there for every health moment and mindset, connecting your brand with health intenders in trusted, influential environments. We offer specialisation and expertise across a broad mix of holistic health pillars, including general health and wellbeing, fitness, nutrition, beauty, sex and relationships.

This month, the Body+Soul Product & Partnerships team wrapped another successful round of trade activations in the Sydney market, welcoming over 65 attendees primarily representing the beauty, retail and travel advertising categories to a reformer pilates class @ BodyLove Studio + meet and greet with the team, to hear more about Body+Soul’s brand vision and the commercial initiatives we’re developing for our client partners.



A big shoutout to Adelaide Johnson, Izabela Gower and Rachel Sharp for bringing these to life - the feedback has been incredible with one Group Sales Director sharing 

"in such a tough market its good to see B+S helping us as much as possible to get some incremental momentum with clients".

The print home for Body+Soul each Friday and Sunday, our Metro Mastheads set the health agenda for all Australians. With advanced audience targeting capabilities and custom-produced health, wellbeing, and beauty content, clients are able to access a 5.7 million* monthly audience of health intenders.

This mass-market network now includes curated verticals across

 Taste.com.au, Eat Real, Kidspot.com.au, 

 Lifestyle. We maintain this huge ecosystem with print, digital, video, podcasts and social, guided by a new definition of health and wellness as a way to optimise the life you have.

We’re all about embodying total well-being through achievable goals, inspiration and community support. We’re here to offer our readers tips, advice and information they need across all areas of their lives. Progress over perfection, nourish over punish, practical over preachy - that’s us!

Health has changed, and so have we, and our new masthead reflects the equal weighting we place on the body and soul. Body+Soul cuts through the clutter with up-to-the-minute news and inspiration to meet our audience wherever they are on their health journey.

Oh, baby!

Content you can sit with

Content that dishes up amazing results

Content plus

Message from Kellie

Want to learn more?