Medium Rare is Australasia’s premier content agency; we partner with clients to build and monetise powerful, engaged and sustainable audiences. We create performance-driven omnichannel content and dedicated commercial solutions to deliver ROI.
Medium Rare working with CommBank
Over the past 12 months, Medium Rare has been working with CommBank to create content that helps Australians know, save and grow their money, empowering them to dream about a brighter future.
Now, building on the success of Brighter magazine, social and video content, we’re thrilled to see The Brighter Side TV show - our first TV show! - premiere on Channel 10 and 10 Play this Saturday at 6pm AEST.
Presented by Georgie Tunny, the CommBank-powered lifestyle show, which was created by Medium Rare in conjunction with Boomtown Pictures, features inspiring stories, practical money-saving tips, budget-friendly cooking hacks and more bright ideas, over eight weekly episodes. Be sure to tune in!
Medium Rare Launches 17 Hands - A new commercial sponsorship agency
With a mission to create meaningful commercial partnerships by unlocking spaces for brands to share their stories, new collaboration 17Hands is set to revolutionise the Australian advertising landscape.
17Hands is a newly created brand conceived by Medium Rare Content Agency and commercial sponsorship specialists PHAR Partnerships. It draws inspiration from PHAR’s namesake Phar Lap, Australia’s most famous equine talent, who stood 17 hands high.
17Hands blends Medium Rare’s expertise in creating brand stories and commercialising content with PHAR’s global footprint and proven ability to maximise sponsorship opportunities.
With sponsorships traditionally occupying the realm of entertainment and sport, 17Hands’ offering diverges by focusing on verticals that are often underutilised commercially.
"This is not just about sponsorship; it's about transformation. We want to bring innovation and creativity to sectors that haven't traditionally embraced sponsors. 17Hands is the bridge between untapped potential and brand opportunities." said Chris Joy, Head of 17Hands at Medium Rare Content Agency.
Branching into new terrain, the brand is targeting the transport, leisure, retail, mobility and education sectors, which provide engaged audiences, high real estate value and extended dwell times.
The Rare Creative team partnered with Visit Canberra to create an elevated, editorial-style magazine for the 2024 Canberra Visitor Guide.
Combining information and inspiration and an entirely refreshed look, the guide highlights the must-sees and surprises around Australia's capital of cool. The Rare Creative team provided end-to-end management and content creation for both printed and online formats, commissioning top travel writers and photographer Lean Timms to capture Canberra as you've never seen it before.
The Rare Creative team provided end-to-end management and content creation for both printed and online formats, commissioning top travel writers and photographer Lean Timms to capture Canberra as you've never seen it before
We offer a RARE experience
We understand the importance of owned channels — we create content that drives awareness, consideration, engagement and conversion. We use a wide variety of formats and channels to help our clients stand out, capture attention and communicate effectively, authentically and meaningfully.
We deliver ROI
We’re not just a content partner; we’re also a media sales partner. We build content ecosystems with embedded commercial opportunities to drive sales revenue and generate income through commercialising brands’ owned channels.
A message from Nick
Medium Rare is a stand-out in the content marketing sector, delivering high value for brands through audience insights, premium content and exceptional customer service.
